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2009-01-13

Apple to remove copy-protection from iTunes and make pricing more flexible


Apple Inc. closed its final appearance at the Macworld trade show in San Francisco on Tuesday by cutting the price of some songs in its market-leading iTunes online store to as little as 69 cents and disclosing that soon every track will be available without copy protection.

Apple offered the record labels that flexibility on pricing as it got them to agree to sell all songs free of "digital rights management" (DRM) technology that limits people's ability to copy songs or move them to multiple computers. By the end of this quarter, Apple said, all 10 million songs in its library will be available without DRM.

While iTunes is the most popular digital music store, others have been faster to offer songs without copy protection. Amazon.com Inc. started selling DRM-free music in 2007 and swayed all the major labels to sign on in less than a year.

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